CREATIVE DIRECTION / ART DIRECTION

The Commons Restaurant

/ BRAND IDENTITY



The Commons Restaurant is a sub brand of The Student Hotel and the link to the neighbourhood, where all student spirits are invited to connect, share and discover over great drinks and food.

It’s where memories are made at dinner and new friendships crafted over coffee and cocktails; where heart-to-hearts happen and unexpected moments emerge. It’s where we discover things in common.
We’ve created new brand identity which resonates on The Student Hotel brand. To do this we’ve defined how food is defined in the Commons in order to stimulate connection.

We’ve identified how the space brings people together and we’ve created an identity that translates these values.




All values applies to the communication material includiung campaigns, menus and collaterals.



All materials are approached with connection in mind, and each visual element speaks to one another to tell an impactful story on a human level. On top of that we’ve given an identity to the type of people that bring it to life.

We’ve created stories that stands for the brand values.

CONNECTION
Digital Downtime - Have meaningful interactions, without distractions.

‘Family’ Dinner - Make new friends over dinner with strangers, inc. a special menu.

Charitable Coffee - Donate a coffee to someone local who can’t quite afford it.

SIMPLICITY
Supplier Supper - Have a group dinner with the local suppliers behind our menu.

Come As You Are - Stress-free dining where you can be who you are.

The Commons App - Book a table, invite friends, get updates through our app.

CONSCIENCE
Ditch The Sticks - No more honey and sugar sticks - less waste, better taste.

Meatless Mondays - Every Monday we serve up a meat- (and guilt-) free menu.

Made Blue Water - Contribute to our charitable water loyalty program.







All values applies to the communication material includiung campaigns, menus and collaterals.

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