I’m a Creative Lead with 15-years experience working for international advertising agencies and clients, in charge of  developing winning ideas to meet the needs of every single product.

Currently I’m working as creative lead for The Student Hotel Brand & Innovation department and I’m in charge of all visual communication across all platforms, for every departments, all products and brands, including The Student Hotel, The Commons restaurant, TSH Collab, and BedTalks events.

In the last 5 years I've being able to create concepts and develop them further in order to achieve brand success and let the company grow from being a start-up with circa 25 HQ employees and 3 locations into a successful business counting now circa 200 HQ employees and 13 locations open (and 10 in the pipeline for the next 3 years).